eCommerce in Finland

What to do to successfully expand an eCommerce business to Finland?

Have you thought of taking your eCommerce to Finland? Most Finns speak English, so is it good enough to just market the English site, or should it be translated to Finnish?

Short answer; yes, it should. You can sell to Finland with your English site, but marketing it using adwords, Facebook or affiliate sites is not going to be wise. Finnish people only buy from English sites, if they are already googling in English, or if a friend has directed them to your English site.

Average Finnish web shopper want’s to buy from a site that is in Finnish. Many Finns are skeptical to buying from foreign websites. Having your site in Finnish lowers the threshold to make a purchase. Jatka lukemista ”eCommerce in Finland”